Have you been to an exhibition or trade show recently? Did you spot the businesses using portable stands to introduce new products? These are commonly called roller banners and you can view some winning design templates here. Roller Banners are great to help stand out from the crowd at any exhibition. They are also a helpful design addition to your office, shop or hotel, enticing potential customers in without even talking to them. In short, an effective roller banner design can be your only essential marketing tool. It serves as your reliable business associate, guaranteed to look professional and arrive on time!

To get the best value from any roller banner design, it is important to consider the optimal artwork and content.

In business and advertising, the most common enemy among owners and sales teams is time. You have to make the most of every moment, particularly when travelling or advertising your brand. In marketing and sales, it only takes a few seconds for people to make their decision. This is why the first impression with your roller banner design is so important.

If this is your first time designing a roller banner for your business, fear not, here are five of the most helpful tips we recommend to ensure success.

  1. Crown Your Banner With A Company Logo

As crazy as it sounds, it is important to keep your company logo or business name at the top of your design. This area is above eye-level at short-distance, but visible from afar, helping people to spot you from a distance. Your customers need to see your logo even if you place your banner behind a table.

  1. Pick a Winning Colour or Theme

This is one of the most overlooked parts of roller banner design. Colours must compliment your company character and consider your banner location. Use bright and catchy colours when possible so your banner becomes the apple of the eye whenever you’re in a crowded or busy location. Don’t forget to check that your text is placed on a contrasting background colour for easy reading.

  1. Make Your Message Concise

Chances are, wherever you place your banner, it will be competing for attention with other exhibitors or in a busy shopping environment. We recommend treating your roller banner design more as a welcoming handshake or business card than a 100-page catalogue with all the details. It is proven that a short message and good visual is more approachable and more memorable. Using catchphrases is one way to reduce words and encourage customers to seek more details. Why not have a simple roller banner design, with a detailed flyer for customers to read the details.

  1. Use High-Resolution Images

Remember that roller banner prints are much larger than your computer screen, so be sure to use high-quality images whenever possible. We recommend graphics of 300dpi to ensure, crisp and eye-catching images. We do have special software used for upscaling images available to customers using the design service but it is usually easier to select your best images initially.