Floor graphics are more interesting than you think.

The printing industry is extremely versatile. There are so many products available that can work for so many purposes that you’re most likely to find the perfect marketing and advertising tool just by doing a bit of research. Advertising is one of the keys to run a successful business.

We have mentioned this before; you have to make sure people know who you are, what you do, and what you sell to make a profit out of your work. The main problem when it comes to advertising is that business owners and people don’t know how many things they can do to put their work on the public eye successfully.

Newspapers, radio, and television campaigns are costly methods of advertising. They are incredibly useful, but they are time-consuming and hard to produce. Social media, on the other hand, is a bit more comfortable and affordable, but there are so many products and services being advertised that it is overwhelming people. Many users are complaining about the vast amount of advertising and publicity that’s becoming too invasive.

But we’re not here to make the standard methods look bad, of course not. We’re here to suggest some new approaches. We believe in the combination of advertising methods. There is no such thing as too many marketing tools; you have to find a couple of strategies and combine them to amplify your business chances of success.

Social media campaigns are super useful, and they leave you with a little bit of extra cash to invest in other, more traditional marketing tools. We love that, and today we’re going to talk about an advertising method that is not the most common one, but is extremely useful and helps you attract a lot of people.

Let’s talk about floor graphics.

Floor graphics are giant stickers designed to be placed on the floor as a form of advertising products, services, and businesses. These decals are specially made to hold very though conditions (of course, they are on a floor) and are very popular in malls and exhibitions because they get to attract a lot of people.

When we think about an advertising method that is going to be stuck on the floor, we tend to be a little sceptical, as we are used to big billboards, flyers, and banners that can be seen from many feet apart. But recently, floor graphics have been making a massive comeback as powerful marketing tools.

Let’s go from the start. Why would someone pay for an advertising method that is going to be on the floor?

Mainly because floor graphics are primarily used on areas of high foot traffic or spaces that receive a vast amount of customers each day, they are made to call people’s attention taking advantage of every space possible where people can lay their eyes on. You might not see it right now, because you do it unconsciously, but the majority of us tend to walk from one place to another looking at the floor, in the end, we need to look where we’re stepping and where we’re going. And that is one of the main ways in which floor graphics justify their presence. We have to see the floor; hence, we’ll also get to see some advertising as we are walking.

Now, there is a lot more on floor graphics that just being stickers on the floor that we see just because we have to. They have evolved, and right now, they offer so many excellent chances to do amazing marketing strategies. Let’s see a little bit of what we can do with them:

Uses of floor graphics:

Direct foot traffic: Not everyone can afford to have a store with a privileged location. For example, in a mall, the best-located places are also the most expensive ones, and small stores get a bit “lost” because so many other things surround them. Having floor graphics that make a pathway for people to get to that store is one of the most popular tools store owners use because they help them get a bit more noticeable. By having eye-catching graphics and advertising some of the products you have, making a pathway on the floor will attract a lot of potential customers.

This also works excellent on exhibitions and other retail places.

Direct foot traffic: Not everyone can afford to have a store with a privileged location. For example, in a mall, the best-located places are also the most expensive ones, and small stores get a bit “lost” because so many other things surround them. Having floor graphics that make a pathway for people to get to that store is one of the most popular tools store owners use because they help them get a bit more noticeable. By having eye-catching graphics and advertising some of the products you have, making a pathway on the floor will attract a lot of potential customers. This also works excellent on exhibitions and other retail places.