Unlocking Creative Marketing Strategies: The Power of Floor Graphics

The Untapped Potential of Floor Graphics in Business Advertising

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Floor graphics are more interesting than you think.

The printing industry is extremely versatile. There are so many products available that can work for so many purposes that you’re most likely to find the perfect marketing and advertising tool just by doing a bit of research. Advertising is one of the keys to run a successful business.

We have mentioned this before; you have to make sure people know who you are, what you do, and what you sell to make a profit out of your work. The main problem when it comes to advertising is that business owners and people don’t know how many things they can do to put their work on the public eye successfully.

Newspapers, radio, and television campaigns are costly methods of advertising. They are incredibly useful, but they are time-consuming and hard to produce. Social media, on the other hand, is a bit more comfortable and affordable, but there are so many products and services being advertised that it is overwhelming people. Many users are complaining about the vast amount of advertising and publicity that’s becoming too invasive.

But we’re not here to make the standard methods look bad, of course not. We’re here to suggest some new approaches. We believe in the combination of advertising methods. There is no such thing as too many marketing tools; you have to find a couple of strategies and combine them to amplify your business chances of success.

Social media campaigns are super useful, and they leave you with a little bit of extra cash to invest in other, more traditional marketing tools. We love that, and today we’re going to talk about an advertising method that is not the most common one, but is extremely useful and helps you attract a lot of people.

Let’s talk about floor graphics.

Floor graphics are giant stickers designed to be placed on the floor as a form of advertising products, services, and businesses. These decals are specially made to hold very though conditions (of course, they are on a floor) and are very popular in malls and exhibitions because they get to attract a lot of people.

When we think about an advertising method that is going to be stuck on the floor, we tend to be a little sceptical, as we are used to big billboards, flyers, and banners that can be seen from many feet apart. But recently, floor graphics have been making a massive comeback as powerful marketing tools.

Let’s go from the start. Why would someone pay for an advertising method that is going to be on the floor?

Mainly because floor graphics are primarily used on areas of high foot traffic or spaces that receive a vast amount of customers each day, they are made to call people’s attention taking advantage of every space possible where people can lay their eyes on. You might not see it right now, because you do it unconsciously, but the majority of us tend to walk from one place to another looking at the floor, in the end, we need to look where we’re stepping and where we’re going. And that is one of the main ways in which floor graphics justify their presence. We have to see the floor; hence, we’ll also get to see some advertising as we are walking.

Now, there is a lot more on floor graphics that just being stickers on the floor that we see just because we have to. They have evolved, and right now, they offer so many excellent chances to do amazing marketing strategies. Let’s see a little bit of what we can do with them:

Uses of floor graphics:

Direct foot traffic: Not everyone can afford to have a store with a privileged location. For example, in a mall, the best-located places are also the most expensive ones, and small stores get a bit “lost” because so many other things surround them. Having floor graphics that make a pathway for people to get to that store is one of the most popular tools store owners use because they help them get a bit more noticeable. By having eye-catching graphics and advertising some of the products you have, making a pathway on the floor will attract a lot of potential customers.

This also works excellent on exhibitions and other retail places.

Direct foot traffic: Not everyone can afford to have a store with a privileged location. For example, in a mall, the best-located places are also the most expensive ones, and small stores get a bit “lost” because so many other things surround them. Having floor graphics that make a pathway for people to get to that store is one of the most popular tools store owners use because they help them get a bit more noticeable. By having eye-catching graphics and advertising some of the products you have, making a pathway on the floor will attract a lot of potential customers. This also works excellent on exhibitions and other retail places.

Guidance through events:

event when they can be used as marketing tools, floor graphics can also help you offer excellent customer service on any occasion. If you have a vast audience, they might feel a bit lost so that you can use floor graphics almost as a map; they can indicate people which way to follow, where the emergency exits are, where the bathrooms are, etc. Also, floor graphics are very straightforward to peel off and leave no damage, so you can use them with no risk of damaging the place’s flooring.

Promote branding during conventions or trade shows:

maybe you don’t want to make a pathway straight to your stand, but you want people to get familiar with your logo and your image as they walk by, that is precisely what floor graphics can do for you. People will feel naturally attracted and comfortable since it is a more subtle way of catching attention.

Promote branding in general:

some other businesses use floor graphics to tie their spaces together and project a more professional look. Floor graphics with the company’s logo are trendy since they make the working area look more cohesive and matched.

Make spaces more attractive: let’s face it; most people are always looking for areas that look good and fun because they see an opportunity of taking a crisp picture. Well, some stores and spaces are taking advantage of that by displaying amazing artistic graphics on their floor to call people’s attention. And it is, of course, instrumental. If people see something they like and find interesting, they walk to that place and even stay there for some time, which increases the chances of then making some purchases.

Help organize spaces: some stores use floor graphics as a way to mark and guide the customer flow. They lay some graphics to mark out what the different sections of the store are, where the fitting rooms are, and even help in queue management, as some stores have specific lines for where the lines should begin. This all makes the customer experience inside the store a bit more comfortable and quickly.

Customize celebrations: Not everything has to do with sales and businesses, sometimes you can use printed graphics to make your parties pop up! Floor graphics are trendy at weddings since you can print the bride and groom’s initials and showcase them on the dance floor or even customizing the level near the candy bars on a kid’s party or a baby shower.

As you can see, floor graphics are incredibly versatile! That is one of the main reasons why they are becoming so popular right now. Also, there is another fun fact that is helping floor graphics a lot and is the use of cellphones. You won’t believe it, but the popularity of cellphones is also making people more likely to walk around looking downwards; that way, people get to see the advertising that is on the floor. Some other people are even making the floor graphics a bit more interactive, as you can easily print a QR code on them and give people direct access to your social media, special discounts, or even your website. What did we say before? It is all about combining methods to make your business grow!

If you don’t feel like you’re fully convinced yet on how useful floor graphics are, that is okay. Let us give you some more information about them.

Advantages of using floor graphics:

Floor graphics are cost-effective: just like many other printed advertising tools, floor graphics are straightforward to create, and their cost is very affordable. They are designed to last longer than other printed devices, and they don’t need any special maintenance (unlike banners, for example.)

Another thing that helps with maintaining low prices is that they don’t have to be custom made for every single kind of floor. You can stick them almost anywhere from carpeted floor to cement, and they are also simple to peel off, they don’t leave any glue marks or affect the surfaces, so there is no need for special removing and cleaning methods.

They are a tool for “wayfinding”: This a technique we mentioned before, but it is highly useful to guide people towards your place. Pedestrians love to follow pathways because it’s almost like a child game, and they end up at the front of your store without even noticing. The “wayfinding” method also lets you showcase some special offers or even challenges to make the customer experience more enjoyable.

They let you be creative: creativity always attracts people; it may be to showcase your store, promote an event, or only to make a space more accessible, innovative designs always help you be noticeable. The fact that you’ll be displaying art in a non-conventional surface opens the door for many more creative ways of showcasing the information and catching people’s attention that is why 3D effects on floor graphics are so popular.

Floor graphics let you save space: if space is one of your main problems, floor graphics may help you, as they take advantage of a commonly unused surface. Some other advertising tools like banners may need more space to be fully visible, and that is something that not everyone has so that floor graphics can make the most out of your limited space.

They make people notice your products: That is the primary goal of advertising. Well, floor graphics do that in the end. If people follow the pathway to your store, they’ll be most likely to enter and see some of your products (and hopefully buy them.) If they spend some time around an area with a large graphic on the floor, they’ll also be seeing the stores and places around those graphics, and the possibility of entering one increases. They guide peopl