The Printing and Design Blogs
Here you can learn more useful information like how to design a roller banner, what to hang a PVC banner with, or even why traditional printed advertising always beats the web. Sit back and scroll through our printing blogs today to see how you can advertise your best.
So you’ve spent months writing the script, choosing the costumes and ticking off the never ending script of logistic tasks. Your flyers have been painstakingly designed, printed and they have just arrived looking sharp. Here’s how to hand out fringe flyers like a boss. Make this year's show an Edinburgh Fringe sell out! Described as the 6 second performance of your life – and we're not talking about the first time you got your partner into bed.. The six-second performance is the untold key to making your Edinburgh Fringe a success. Six seconds will be the most practised and repeated script you will be performing this summer. Believe me, it [...]
It was beautiful. Historical. Artistically subtle in a way that science can't capture. Your next PVC banner might not need to make history but you do want it to make an impact. Here we give you some practical tips to help design your next killer banner font. 5 Tips on Choosing a Killer Banner Font 1. Know You Brand When less is more, and you are limited to punchy short text on your banner, it is essential typography is used to communicate the weight of your brand. Choosing the wrong font misses an opportunity and could cost your business. Consider if a different font [...]
To be a successful marketing tool, any well-designed roller banner must be positioned correctly. Here we share our experience to on where to position a roller banner at any tradeshow or retail environment. When positioned correctly, a printed roller banner can be a powerful call to action like a checkout triggered impulse purchase in a supermarket. Here we go through the behavioural biases and psychology tips to position your next roll up in the best position. At the Retail Entrance At 2m tall, a positioning a roller banner beside an entranceway to attract new business is always a smart choice. With interchangeable models and reskinning options available a different [...]
As revolutionary as social media sounds, with online targeted marketing analytics and more, is it really more effective than a classic printed banner? It is easy to miss the full costs of an online campaign; sponsoring posts, regular staff time to keep a fresh feed and discounting product margins to create maintain an online buzz. The internet and social media has had many benefits but social has become a noisy place particularly in advertising for restaurants and pubs. By comparison, pub banners have been generating proven returns for pub owners for years. With a banner you are advertising locally, targeting directly the customers who live nearby or are passing [...]