Those are the five “official” ways in which people can know what show to pick and how to arrange their schedule for the festival. However, we believe in a more powerful and useful tool to identify precisely which shows to choose and where are the best places in the entire festival: word of mouth.
Word of mouth is the genesis of advertising, and during Edinburgh Fringe Festival, it becomes people’s best friend. From bartenders to cab riders, the citizens of Edinburgh will offer you a lot of advice on where to find the best shows, where to rest from all the madness, where to eat and drink, and which performances you cannot miss. So, if you are looking to perform during the world’s largest art festival, you need people to notice you, to know that you will be there, and to see the quality of the show you are going to perform. To guarantee you the powerfulness of word of mouth, you have to stick to the traditional advertising methods, because they will let you get in contact with people, talk to them and convince them to see your show.
Luckily, the most common marketing tools to promote shows and performances during the Fringe Festival are posters, banners, flyers and correx signs. Which, conveniently, are also the most cost-effective advertising tools you can order. If you don’t know where to begin with the designing and printing of your advertising for the festival, we gathered some of Edinburgh’s best options in terms of printing for the Fringe Festival. Edinburgh Banners offers some amazing packs for printing your advertising for the festival. Located just a few minutes away from all the Fringe venues, we can deliver all of your orders for venues and performances, and the best part; we offer free delivery!