A flyer earns attention when it gives the reader a useful reason to pick it up and a clear reason to act. At a busy exhibition, simply listing services is rarely enough. These practical flyer ideas are designed for business exhibitors in Edinburgh and can also be adapted for campaigns across Scotland and the UK.
1. Lead with one customer problem
Use the headline to name a specific challenge your customer recognises. Follow it with a short explanation of the result you help deliver. A focused message is easier to understand than a list of unrelated capabilities.
2. Create a quick-start checklist
Turn your expertise into a short checklist visitors can use after the event. A useful reference is more likely to be kept and shared with colleagues than a general company introduction.
3. Print a simple comparison guide
Compare product levels, service options or common approaches in a small table. Keep the criteria objective and explain who each option suits. If the comparison needs several pages, use a booklet instead.
4. Use a campaign-specific offer
Create an offer that is relevant to the event audience and give it a clear deadline or qualification. Avoid vague “contact us for more” wording. State exactly what the reader receives and how to request it.
5. Add a measurable QR code
Link the QR code to an event landing page, booking form, product demo or downloadable resource. Add a short written URL as a fallback and test the code on more than one phone before printing.
6. Show a three-step process
Explain how a customer starts, what happens next and what outcome they can expect. A process diagram can make an unfamiliar business service feel more straightforward and reduce repetitive questions at the stand.
7. Turn a result into a mini case study
Use a short “challenge, approach, result” structure. Choose a result that is relevant to the event audience and make sure any figures are accurate and approved for publication.
8. Answer the top three questions
Ask the sales team which questions they hear most often, then answer them concisely. This helps the flyer support real conversations rather than repeating generic website copy.
9. Create a venue or event guide
A simple schedule, map, transport note or list of recommended sessions can provide genuine value. Keep all event information separate from evergreen company copy so it is easy to update for the next show.
10. Introduce the people on the stand
Include names, roles and the subjects each team member can discuss. This is useful for appointment-led events and makes post-event follow-up easier.
11. Use a visual product selector
Show a small number of product families with clear labels and one benefit for each. The purpose is to help a visitor choose a starting point, not to reproduce the entire catalogue.
12. Build a “myth and fact” flyer
Address a common misconception in your industry, then provide a concise evidence-based correction. Keep the tone helpful and avoid criticising a named competitor.
13. Give visitors space to write
If the flyer will be used during a consultation, leave an uncoated area for notes, a reference number or next action. Confirm the paper choice if writing is part of the design.
14. Connect the flyer to the stand
Repeat the main headline and colours from your roller banners or exhibition backdrop. Consistency helps visitors recognise the takeaway later and links the physical material to the conversation they had.
15. Make the follow-up action specific
End with one next step: book a consultation, request a sample, view a product, register for a demo or use an event code. Include the contact route and explain what will happen after the reader responds.
Design principles behind the ideas
Whichever concept you choose, keep the page easy to scan. Use a clear headline, short sections, strong contrast and enough white space. Make the most important information visible without requiring the reader to study every paragraph.
Use high-resolution images, add the required bleed and keep important copy inside the safe area. Check dates, prices, phone numbers, URLs and QR codes before approval. Our graphic design service can help turn a campaign idea into print-ready artwork.
Choose the right format and quantity
A6 works for a compact offer; DL suits narrow information racks; A5 is a versatile exhibition handout; and A4 provides more space for schedules or technical summaries. See our flyer size, paper and quantity guide for the practical specification.
Print quantities should reflect expected reach and how the flyer will be distributed. If the copy contains an event date or short-term offer, avoid ordering more than the campaign can realistically use.
Print flyers in Edinburgh
View our flyer printing options or send Edinburgh Banners the size, quantity, artwork status and deadline. We support businesses across Edinburgh and Scotland and can ship printed flyers anywhere in the UK.
