Flyers remain one of the simplest ways for a business to put a clear offer, event message or product summary directly into a customer’s hands. The result depends on choosing a format that suits the content rather than squeezing every detail onto the page. This guide covers flyer printing in Edinburgh for exhibitions, local campaigns and UK-wide business marketing.
Choose the right flyer size
A6 flyers
A6 is compact and economical for short messages, discount codes, invitations and simple event directions. It is easy to carry, but the limited space needs a strong headline and one clear call to action.
DL flyers
DL is tall and narrow. It works well for menus, service lists, appointment information and literature racks. The format encourages a simple top-to-bottom reading order.
A5 flyers
A5 is a versatile business format with enough room for benefits, supporting information, an image and contact details. It is a practical choice for exhibitions, direct distribution and inserts.
A4 flyers
A4 suits price lists, technical summaries, schedules and information that would become cramped at a smaller size. If the reader needs to keep it, consider folding the sheet or using a booklet for a more organised presentation.
Single-sided or double-sided?
A single-sided flyer can be effective for a simple announcement or sign-style message. Double-sided printing gives more room without increasing the finished size. A useful structure is to use the front for the headline, main benefit and image, then the back for detail, evidence, contact information and the next step.
Do not treat the second side as a place for every leftover sentence. Both sides should have a clear purpose and readable hierarchy.
Paper weight and finish
Paper weight is usually expressed in gsm. Lighter stocks are economical for high-volume distribution. Heavier stocks feel more substantial and may be appropriate for premium services, invitations or material intended to last longer.
- Silk: a versatile coated stock with clear text and strong image reproduction.
- Gloss: a brighter finish that can suit colourful photography and promotional work.
- Uncoated: a softer, natural feel that is easier to write on.
- Recycled options: useful when the material and message support a sustainability commitment.
Choose the paper for the way the flyer will be handled. If visitors need to write notes, avoid a surface that is difficult to mark. If the item will be posted, include paper weight in the mailing calculation.
How many flyers should you print?
Start with expected reach, not a round number. For an exhibition, consider event attendance, the number of stand staff, likely conversations per hour and whether every visitor is an appropriate prospect. For a local campaign, estimate the number of venues, streets, customer orders or partner locations involved.
It can be more effective to print a smaller first quantity, measure the response and update the message than to hold a large stock containing an old price or date. When several teams need flyers, assign quantities in advance and keep a reserve for follow-up activity.
Design a flyer for fast understanding
Most people decide within seconds whether to keep reading. Build the page around:
- a benefit-led headline;
- a short explanation of who the offer is for;
- one relevant image or graphic;
- proof such as a result, testimonial or accreditation;
- a clear call to action;
- contact details and, where useful, a tested QR code.
Use white space to separate information and keep body text large enough to read comfortably. A flyer should support a conversation, not reproduce an entire website page.
Artwork checklist
- Supply a print-ready PDF at the correct finished size.
- Add the required bleed, commonly 3 mm on each edge.
- Keep text and logos safely inside the trim line.
- Use images at about 300 dpi at their printed size.
- Check colour, fonts, spelling, prices, dates and phone numbers.
- Test QR codes and web addresses before approval.
If the wording or layout still needs work, our graphic design service can help prepare the campaign and print-ready artwork.
Use flyers as part of a coordinated campaign
At an event, match the flyer headline to the message on your roller banner. Use business cards for personal follow-up and booklets for visitors who need deeper technical or product information. Consistent wording and visual identity make every item easier to recognise after the event.
Add a campaign-specific URL, code or QR destination if you need to measure response. The landing page should repeat the flyer offer so the customer knows they have reached the correct place.
Edinburgh printing and UK-wide delivery
Local production can help Edinburgh businesses coordinate collection and event deadlines. Edinburgh Banners also supports customers across Scotland and can ship printed flyers anywhere in the UK. Allow sufficient time for proof approval, production and transit when the job is not being collected locally.
Order business flyers
View our flyer printing options or contact us with the size, paper, sides, quantity, artwork status and required date. We can help choose a practical specification that matches how the flyer will actually be used.
