Exhibiting in Edinburgh means working to a fixed opening time, a defined stand space and venue access rules that cannot be moved. Whether your event is at the Edinburgh International Conference Centre (EICC), the Royal Highland Centre or another Central Belt venue, a coordinated print plan helps visitors find, understand and remember your business.
Plan around the Edinburgh venue
EICC
The EICC is a city-centre venue, so exhibitors should think carefully about transport, loading, storage and the distance between accommodation, parking and the stand. Confirm the organiser’s build schedule, delivery address, loading instructions and labelling requirements before sending anything to site.
Royal Highland Centre
The Royal Highland Centre at Ingliston hosts large exhibitions and events where visitors may move through extensive halls and outdoor areas. Clear directional signs, visible stand graphics and practical transport packaging can be particularly important. Check the event manual for vehicle access, unloading times and any restrictions on fixings or freestanding displays.
Other venues across Edinburgh and the Central Belt
Hotels, universities, conference centres and temporary event spaces all have different access arrangements. Ask about lift dimensions, door widths, ceiling height, power, fire-safety rules and permitted display methods before choosing equipment.
The core exhibition print pack
Business cards
Business cards are useful for qualified conversations and make it easy for visitors to retain the correct contact details. Keep the design readable and consider a QR code that links to a relevant landing page or booking form.
Flyers and leaflets
Flyers provide a concise overview for wider distribution. Lead with the problem you solve, keep technical detail to a minimum and use one clear next step.
Booklets and brochures
Booklets and brochures suit product ranges, case studies, technical information and sales presentations. They are most effective when visitors can quickly scan the headings and find the section relevant to them.
Roller banners
Roller banners are portable, quick to position and useful for a clear headline or brand marker. Place essential copy high enough to remain visible when people stand in front of the display.
Pop-up stands and backdrops
For a larger visual area, a pop-up exhibition stand or press backdrop can create a strong branded setting. Confirm the available stand width and allow for furniture, storage and staff movement.
Outdoor banners and signs
Outdoor and semi-outdoor events may need PVC banners, mesh banners or rigid signs. Wind loading, fixing points, visibility distance and organiser approval should be checked before ordering.
Build a clear visitor journey
Every item should play a different role. Large-format graphics attract attention, stand-level signs explain the offer, and printed takeaways support follow-up. Repeating the same paragraph everywhere wastes space; repeating the same campaign headline and visual identity builds recognition.
A practical hierarchy is:
- From a distance: business name and a short benefit-led message.
- At the stand: product categories, proof points and a reason to start a conversation.
- After the event: detailed information, contact details and a specific call to action.
Artwork checklist for exhibition printing
- Create artwork at the correct finished size or an agreed scale.
- Add the required bleed and keep important text inside the safe area.
- Use high-resolution images suitable for the final viewing distance.
- Check phone numbers, dates, stand numbers, URLs and QR codes.
- Keep logos, colours and campaign wording consistent across products.
- Supply print-ready PDF files and approve proofs promptly.
Large displays should not be designed like enlarged flyers. Use fewer words, larger type and strong contrast. Our graphic design service can help create a coordinated event pack and prepare the files for production.
Quantities and lead times
Estimate quantities from expected attendance, the number of stand staff, pre-booked meetings and planned follow-up. It can be useful to have a high-volume flyer for general visitors and a more detailed booklet for qualified prospects.
Start with the event’s delivery deadline and work backwards through production, proof approval and artwork preparation. Specialist finishing, large quantities and custom displays need more time. If a courier problem or late change creates an urgent requirement, contact us immediately; selected products may be available quickly, subject to artwork, stock and production capacity.
Local production and UK-wide delivery
Using an Edinburgh print partner can simplify questions about venue deadlines and local collection. Edinburgh Banners supports business exhibitors across Edinburgh, the Central Belt and Scotland, and can ship completed print anywhere in the UK. For direct-to-venue delivery, provide the organiser’s full delivery instructions, event name, stand number and an on-site contact.
Exhibitor’s final checklist
- Read the event manual and confirm access times.
- Measure the stand and check permitted display methods.
- Assign a purpose to each printed item.
- Approve one consistent campaign message.
- Test QR codes and proofread contact details.
- Label every parcel with the event and stand information.
- Carry essential files and contact numbers during setup.
Plan your Edinburgh exhibition printing
Send us the venue, event date, stand size, product list, quantities and artwork status. We can help you build a practical specification for the EICC, Royal Highland Centre or another UK venue without ordering print that does not support the way visitors will use your stand.
